Steelman Medical Group

Elevating expectations in medical care

Will and Mallory Steelman came to be with a pain point that their current brand did not align with their vision. Keeping the compass in their logo and creating a custom color for their gold,

goals

challenges

audience

Year
2025 - Current

Project Type:
Branding, Web Design & Development

Laptop on desk displaying a medical group's website with the headline "Raise your expectations in medical care" and a photo of a man and woman in professional attire.

Brand Development

Color palette

Collage of people smiling and interacting, including a woman with a glass of water, a man with a stethoscope, a woman in medical scrubs, and a person with arms outstretched at sunset.
Logos of Steelman Medical Group, one with a navy blue background and a white and navy compass star design, the other with a gold background and a navy compass star design.

Mood-board inspiration

A shimmering gold-colored surface with a glossy, reflective finish.

Logo options

Results

Laptop mockup of website
mobile mockup of website

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A person is using a stylus on a tablet displaying a wireframe design with annotations, placed on a wooden desk next to an iPad with a keyboard and mouse on a black mouse pad.
A person is using a stylus on a tablet displaying a wireframe design with annotations, placed on a wooden desk next to an iPad with a keyboard and mouse on a black mouse pad.