A woman with long brown hair wearing a dark green dress standing with arms crossed outdoors during fall, with colorful autumn trees in the background.

I'm the designer and strategist behind Kinetic, a branding and web design studio that helps small businesses create intentional brands and digital experiences built for long-term growth.

My approach combines thoughtful design, user experience principles, and real business strategy to create work that doesn't just look polished, it helps businesses build trust, communicate their value, and connect with the right audience.

Hi, I’m Hayden

Why work with me?

🎨 Strategic Design That Drives Results

I combine UX/UI design principles, analytics, and marketing strategy to create websites and brands that not only look beautiful but are built to convert visitors into customers.

💻 End-to-End Expertise

From brand identity and website design to development and launch, I manage the entire process. Clients benefit from one partner who can seamlessly bring their vision to life without juggling multiple vendors.

📊 Data-Informed Decision Making

With experience using tools like GA4, VWO, and user research methodologies, I make design decisions based on real user behavior, not assumptions, resulting in more effective digital experiences.

🤝 Collaborative & Client-Focused Approach

I believe the best projects come from partnership. I take the time to understand your business, communicate clearly throughout the process, and create solutions tailored specifically to your goals and audience.

Let’s build something intentional

Whether you're launching a new business or investing in your next stage of growth, your brand and website should communicate your value with confidence.

I partner with businesses to create intentional brands and thoughtfully designed websites that help them show up clearly, professionally, and with purpose.

A person is drawing wireframe sketches on a tablet with a stylus. The tablet displays design notes and wireframes, with a keyboard and mouse on a black mouse pad to the left on a wooden desk.
A person is drawing wireframe sketches on a tablet with a stylus. The tablet displays design notes and wireframes, with a keyboard and mouse on a black mouse pad to the left on a wooden desk.